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LA RIOJA
Haro
The city of wine
To speak of Haro is to speak of
wine. No other place captures
with such precision the essence
of La Rioja as this small city ba-
thed by the Ebro and surrounded
by century-old wineries. Here,
wine is not a product: it is a way
of life. Its cobbled streets, arca-
ded squares and winery districts
exude that aroma of barrel wood
that blends with the bustle of the
taverns and the lively conversa-
tion of its people.
Since the late 19th century, Haro
became the epicentre of wine
modernisation. Its railway station
made it possible to export wine to
France during the phylloxera cri-
sis, and around it arose wineries
that today remain emblems of
classic Rioja: López de Heredia,
CVNE, La Rioja Alta S.A., Muga,
Bilbaínas, Gómez Cruzado and
RODA. The so-called “Estación
Enológica” of Haro is, in itself, a
living museum of industrial wine
architecture, with stone, brick
and iron warehouses where wine
ages under the gaze of genera-
tions of winemakers.
View of the tower of the Church of Santo Tomás
Haro Town Hall Square
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