Page 82 - Traveling 71 eng

JUAN CARLOS TOUS
Juan Perez, gonzalo Hergueta y Cris Trenas
Filmin is the national and Euro-
pean David that has managed to
stand eye to eye with the Ameri-
can Goliaths. What sets it apart to
have achieved this?
We have managed to create a brand
with strong recognition—not only
in entertainment. We were the first,
and we always aimed to focus on
differentiation, quality, and cultural
identity. By staying true to that ori-
ginal idea, embracing diversity and
continuously improving the user ex-
perience, we’ve built a community
around our brand. A community that
shares our values and has enabled
us to shape a brand with solid attri-
butes—one that can stand shoulder
to shoulder with other services we
compete with in today’s market.
What did the entry of the NAZCA
fund and the firm Seaya Ventures
in 2020 mean, when they acquired
the stakes of Vertigo Films and
Metropolitan Filmexport?
In a company founded by film lovers
with little technological knowledge
and limited business experience,
the arrival of investment funds—af-
ter almost ten years of losses and
a constant search for financing—
gave us financial breathing room. It
allowed early small shareholders,
who supported us in the first years,
to exit. It brought valuable expertise
Escena de la película Ruido
and strengthened the foundation for
exponential growth. Without a doubt,
the entry of Nazca and Seaya has
been crucial for the position we are
in today.
You use a risky strategy, like with
La sustancia, where you acquired
the rights along with other players
to control the release and keep it
on your platform longer. Do you
think this could change the rules
of the game?
We want to be involved from the very
beginning of the value chain in the
distribution of a title, starting with its
theatrical release. Controlling the
different distribution windows allows
us to reinforce our brand, support tit-
les from the outset that will later be
available on the platform, and bring
82 -
programming closer to our subscri-
bers—strengthening our differentiation.
How is your interaction with the au-
dience working out?
Wonderfully! It's something we want to
focus on even more. Until now, we’ve
done it through active listening during
personal interviews via our product de-
partment, but meeting our subscribers
at events, book fairs, or at the film festi-
vals themselves is something very spe-
cial. It allows us to listen and learn from
them, which we consider essential for
improving and growing.
What would you say to someone who
doesn’t know Filmin?
Dare to discover us.